April Roberts Compelling Vision

019: Creating a Compelling Vision of Your Future

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“Everything in our life is preparing us for something in the future.” - April Roberts

Have you ever had one of those days where you asked yourself, “Why am I doing this?” I think everybody does at one time or another on the entrepreneurial roller coaster. I know I have.

So today, I’m going to walk you through a few steps to help you define your purpose and who you want to serve so that you can create a compelling vision of your future. Taking these steps will help you narrow down your target customers and why you’re serving them.

I’m also sharing our Compelling Vision for the Future worksheet below to help get your biggest and most audacious goals written down so that you can cross them off on your entrepreneurial journey. Enjoy!


Key Takeaways

  • The Vision Board of Business Planning
  • What is your purpose and who do you serve?
  • How to get focused and creative
  • Your strategic niche: Who is your target customer?
  • Aligning your team with your core values
  • BHAG: Your big, hairy, audacious goal


Give Yourself Permission to Dream Big


Mic Drop Moments

  • As human beings, I believe we were designed to create, and as women, creativity is one of our strongest traits.” – April Roberts
  • If everyone on your team lived and breathed the purpose and dream just like you do. One, that's a pretty cool place to work and, two, that's how you get results.” – April Roberts




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