Vixen Panel - Compelling Vision

029: The Vixen Panel on Creating a Compelling Vision for Your Future with Shelle Vernon, Beckie Kullberg, and Matt Curry

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What is your Big Hairy Audacious Goal?

If you’ve ever taken a business course, or have experience in a business environment, then you understand the importance of strategic planning and vision boards.

But as one of today’s panel members, Shelle Vernon, put it: why aren’t we bringing these concepts and ideas into organizing our family and personal lives?

So today, we’re discussing the importance of understanding your “why” and finding your true purpose in your business and your personal life. We’re digging into how you can define it, at what points you should tweak it, and how it should be guiding every future decision you make so that you can achieve your “Big Hairy Audacious Goal”.


Who are Shelle Vernon, Beckie Kullberg and Matt Curry?

Shelle Vernon is a remarkable leadership development coach, well known for her innovative approach to guiding senior executives, high-performing individuals, and teams toward unprecedented success.

With a mission to unlock authenticity and ignite potential, La Shelle helps people not only achieve their goals but truly live their most genuine and fulfilled lives.

Beckie Kullberg is a passionate and dedicated high-performance coach who is on a mission to empower women over 40 to embrace their true selves and discover their inner athletes.

Her coaching journey is driven by the belief that true beauty and strength come from within, and it's not just about how you look, it’s how you feel on the inside that shines outwardly.

Matt Curry is our business coach at the Vixen Gathering and is also the founder of Giant Results. Within Giant Results, he helps companies achieve their biggest goals, helping them build a plan to achieve that vision.

Matt's focused on helping entrepreneurs and family businesses maximize their growth, freedom, long-term impact, and resilience.


Key Takeaways 

  • Creating intentional vision boards
  • Finding the energy of the “why”
  • Transferring corporate skills into the family environment
  • Letting your purpose inform your decisions
  • Defining your niche
  • Alignment through behavior (core values)
  • BHAG (Big Hairy Audacious Goal)
  • Using coaching within parenting


Shelle Vernon on Strategic Planning #shorts


Mic Drop Moments

  • “Your ‘why’ is your North Star: when you’re doing the boring or grinding part of your business, you pull your purpose out.” – April Roberts
  • “The last half of our life gets to be on purpose, it gets to be better. Just getting older is not acceptable to me: my mindset is to keep getting better.” – April Roberts
  • “I dare people to tell me that I can’t.” – Shelle Vernon
  • The Purpose informed so many decisions. You bring it up consistently every time you decide to move forward or not move forward. That's when you know you have something powerful because you're all into it. It's a matter of how we build our lives around it.” – Matt Curry
  • You can't really fight a good fight or win the battle if you're trying to please everyone.” – Beckie Kullberg
  • The conversation when you're talking about niching is fear and releasing fear because sometimes people are afraid to niche down.” – Shelle Vernon
  • If you are genuine, authentic, and share yourself, and you're going to automatically attract your people.” – Beckie Kullberg
  • “You need a goal so big that you can’t draw a line to it, that motivates you and scares the heck out of you all at the same time.” – Matt Curry
  • “Find your dream goal, and then find the smaller version of it. And the next bigger version, and then the next one. The way you go up that ladder is that constant fuel driving you of ‘what’s next?’.” – April Roberts




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