106: How Women Can Thrive in Entrepreneurship, Leave Corporate & Show Up Confidently with Kirsten Flory, Host of The Small Business Mindset Podcast
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Taking the leap of faith out of your corporate career can be scary, but it might be the best decision you ever make.
In this episode, I chat with Kirsten Flory, founder of Foundations Commercial Real Estate and host of The Small Business Mindset podcast. Kirsten shares her journey from banking to commercial real estate and eventually starting her own brokerage. She discusses the challenges of transitioning between careers, the importance of building a supportive team, and how creating value for clients leads to success.
Kirsten also talks about her new online course aimed at teaching residential realtors the ins and outs of commercial real estate. We also chat about fashion, showing up confidently in your body, creating real relationships and maintaining a positive mindset throughout entrepreneurship!
Get access to all the resources mentioned in the interview:
Key Takeaways:
01:10 Kirsten's Career Journey
03:22 Transition to Commercial Real Estate
07:43 Starting Her Own Brokerage
11:31 Building Confidence and Personal Branding
17:26 Networking and Professionalism
28:11 Understanding Household Buying Decisions
28:19 Shifting Sales Strategies to Appeal to Women
28:44 Transforming the Appointment Process
29:21 Reframing the Concept of Sales
29:41 Coaching Teams on Sales Approaches
30:35 Creating Value Beyond Transactions
32:07 The Importance of Business Planning
37:26 Team Building and Sales Training
41:33 Navigating Client Relationships and Pricing
46:08 Introducing the Commercial Real Estate Toolbox
49:56 Balancing Masculine and Feminine Energy
Who is Kristen:
Kirsten is the founder of Foundations Commercial, and has over 25 years experience in real estate, banking and marketing. She has worked extensively with companies across the state of Kansas to grow their market share. Kirsten provides consulting services to area startups and tech companies through mentoring, space planning, and financial strategies. A graduate of the University of Kansas, she is a guest lecturer and mentor for the University of Kansas School of Business Entrepreneurship program. Kirsten is a published author and hosts the podcast The Small Business Mindset.
Resources:
New online course: Commercial
Real Estate Toolbox https://kirstenflory.podia.com/recession-proof-your-real-estate-business
Instagram: https://www.instagram.com/kirstenflory
Facebook: https://www.facebook.com/kirstenatfoundationscre
LinkedIn: https://www.linkedin.com/in/kirstenflory/
The Small Business Mindset Podcast: https://podcasts.apple.com/us/podcast/the-small-business-mindset/id1487537061
April’s Podcast Guest Features: https://www.youtube.com/playlist?list=PLN4UUifnCyeSp5bFSDtKjKaXzbGaZ-vP2
The Small Business Mindset Podcast with April Roberts: https://podcasts.apple.com/us/podcast/103-time-energy-and-confidence-management-with/id1487537061?i=1000661020030
John Cheplak - https://cheplaklivecoaching.com/
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entrepreneurship, personal branding, confidence, networking, collaboration, competition, abundance mentality, sales, client relationships, value, company culture, communication, negotiation, online course, pricing, understanding
